Hashtags. Stories. Lives. Algorithms.
Instagram is getting to be quite complicated!
With new features to discover, updates to learn about, themes to maintain, algorithms to understand, Instagram can be extremely overwhelming.
It's hard enough to juggle your overflowing inbox, your content creation schedule, and redesigning your website (again!). Then you have to figure out how to grow a frickin' Instagram account as well?!
But whenever you feel like you're actually getting somewhere with Instagram, the algorithm changes and you're back to square one.
In fact, you're in a bit of a love/hate relationship with Instagram right now.
You put so much time + effort into doing the best you can but Instagram keeps knocking you down. You want to keep on going but you feel defeated - you're on your last legs.
But, you haven't lost hope yet!
You know that creating a strong Instagram strategy will help you book new clients, sell more products, grow your blog, build your email list, and more!
You want to create an Instagram account that you're proud of but it's a lot to get your head around - especially if you're going it alone (#SolopreneurLife).
I hear you!
Let me guess where you're at...
You're not happy with your Instagram photos as they are. Your colours are inconsistent, the images are off-brand, and you find yourself just posting for the sake of it.
You're worried that your lack of consistent content is letting you down and deterring your ideal audience away.
With over 700 million monthly users, it's no wonder you're struggling to find where your peeps are hanging out on Instagram. You need to find your target audience so you can turn them into loyal customers and blog readers!
Your Instagram is attracting new followers, but your not seeing a change in what really matters: your comments, clicks + conversions. While your follower count climbs up, your blog and business growth remains stagnant.
Join the club, pal! We're all sick of automated comments, the follow/unfollow method, and salesy posts on Instagram.
You want to learn how to remain authentic on Instagram alongside making sales and booking clients. You don't need to be salesy to make sales!
PREACH IT! 🙌
don't you wish it were more like this...
You're creating beautiful content that aligns with your branding! Your posts are attracting your ideal audience and helping you convert followers into blog readers, clients + customers.
You've taken the plunge and started an Instagram account - and it ROCKS! You can stop scrambling to find your feet on Instagram and start working on achieving your blog and business goals!
You're getting more and more visible on Instagram and you're attracting your ideal audience with content they LOVE! You find your community flourishing around you and, best of all, you know how to make the most of it.
Your followers turn into loyal blog readers, email list subscribers, client leads, and regular buyers. You never knew Instagram could be such a powerful tool for your blog or business!
You have an actionable + easy to implement strategy that will help you grow your community, drive traffic to your blog, turn followers into clients, and comments into sales.
Your account is sending ripples throughout your blog or business. One comment turns into a private message and, before you know it, you've booked yourself a new client!
if you found yourself saying "hells yeah!" to any of the above, you need my new secret weapon...
Learn the step-by-step strategy to authentically grow your Instagram account in 30 days!
I didn't have much of a plan aside from posting frequently. Zoe showed me how to strategically use Instagram to increase my following and engagement in a way that is meaningful to my business.
I'm not even done with the course and I've already seen an improvement! Instagrowth is the perfect course for anyone who is looking to up their Instagram game and get results!" - Allyssa of Allyssa Barnes
My simple step-by-step system will guide you through building a strong foundation for your Instagram, creating killer content, and making authentic connections with your target audience.
Engagement + authenticity are pillars of this course. Instagrowth isn't the promise of hundreds and thousands of faceless followers. It's a series of intentional steps that will help you grow an engaged and loyal community.
I help mindfulpreneurs make meaningful connections online!
I went from Events Management graduate to social media account executive in London to starting my own business in February 2016. At the time, I had no clue what I was doing and it took me a while to find my feet on Instagram.
But when I did start to implement my strategy, my engagement increased, sure - but my blog and business visibility skyrocketed.
Keep reading to see my Instagram was like before and after my strategy.
Before I started implementing a strategy, my account was a hot mess.
My engagement rates were low. I didn't use hashtags so my average engagement was around 4 likes per post (on a good day).
I had about 300 followers, which would have been great if they were my ideal audience - alas, they were all friends and family.
My account was fluctuating up and down and I wasn't gaining any new readers to my blog through Instagram.
I wasn't posting with intention. I was uploading inconsistently with mis-matched photos. I expected results but it's no wonder I didn't reach them.
Since I started implementing a strategy to my Instagram account, my focus has shifted from growing my follower number to increasing my engagement rates and conversions.
My biggest client to date found me on Instagram! Not to mention a whole chunk of my mailing list subscribers.
My account has reached over 2,300 followers. I may not have a million followers, but at least my tribe are exactly the people my blog and business are aimed at. My followers are engaged, eager to learn and I love them all to pieces!
My average likes and comments per post have increased by over 480%. Crazy, right?!
I started my blog and business full-time in February 2016, but it wasn't until October that I started to really hone in on a strategy. I spent more time engaging with others and growing my presence on the platform. In November, it was clear that the hard work had really paid off. You can see the exact growth below - it's not hard to see when I started to put a little effort in!
Even though I had a love/hate relationship with Instagram, I thought I knew most of what I needed to know about it.. But, Instagrowth took that knowledge to the next level... then to the level AFTER that. This course provides exceptional examples of what to do, what to avoid, and, most importantly, WHY.
Instagrowth provides the step-by-step instructions and strategies to help any business owner conquer Instagram... and take that love/hate relationship back to love." - Britt of Home Sweet Hyatt Studios
Look, I’m not about giving you crazy unreal expectations. I'm not going to tell you that your account will reach 100k followers in one week if you invest in Instagrowth. It won't.
It will take hard-work, and dedication to grow your account and, in turn, your blog or business through Instagram. However, what this course will do is save you a huge amount of time and effort.
You can stop Googling 'how to grow my Instagram' and start working your way through this actionable, step-by-step course with an active + downright lovely community of likeminded peeps there to support you.
WANT TO LEARN MORE?
keep on scrolling to read the outline
I will teach you my step-by-step strategy to help you authentically grow your Instagram account in 30 days. I will help you set your foundation, find your theme, create killer content, and grow your tribe on Instagram.
This module is all about getting you prepared and ready for the rest of the course.
Discover Your Why
Your 'why' is the reason behind everything you do in your blog or business. We will talk about The Golden Circle and how this affects the purpose of your Instagram account.
Define Your Niche
You'll learn the importance of being niche and how to define your own niche. I'll also help you refine your ideal audience and create an audience avatar.
Set Your Goals
Finally, you'll set some goals for the course for accountability and focus.
Let's give your profile a proper 90's rom-com makeover (think Clueless) and turn your account into a conversion machine!
Your Account Details
From your username to choosing a business or personal account, we'll cover the nitty gritty in the first lesson of this module.
Boss Your Bio
Here is where you'll create an engaging and enticing bio for your account that leaves your ideal audience craving more! You'll also learn how (and where) to add keywords into your account to maximise your reach.
Utilise Your Link
You only get one link on Instagram - don't waste it! I'll walk you through how to best use your coveted #linkinbio so you can get more readers, clients + customers on your website.
Theme. Aesthetic. Branding. Whatever you like to call it, your Instagram needs one and this module will walk you through how to refine yours.
Brainstorm Your Content
Get creative with your Instagram posts! Learn all the different types of content you can post to Instagram and how to find out what works best for your audience.
Setting Your Scene
Colour schemes, props + backgrounds: these are all things you need to keep your branding consistent on Instagram and create killer photos for your feed.
Do you need a theme? Is having a theme 'inauthentic'? How do I change themes? All of your questions on Instagram themes are answered in this lesson!
By this point, you have a strong foundation, a polished profile, and a defined theme. It's time to get posting!
Creating Your Content
Get over your creative block and start creating content! Learn how to create a mini-studio in your home + how to create branded graphics.
Writing Your Captions
I'll walk you through how to set your brand' voice, how to tell your story + provide value, and become an absolute caption writing pro!
Planning Your Feed
Once you've got all this content, you'll need someone to put it! We'll look at the best Instagram planning apps out there including an in-depth tutorial on my go-to app, Planoly.
All of this hard work won't be for nothing! Let's help you grow your engagement, build your community, + get those conversions!
Wrap your head around the mystery that is Instagram hashtags! With this lesson (and FREE access to my Ultimate Instagram Hashtag Database), you're bound to see your engagement sky-rocket!
Building Authentic Engagement
This is my juicy growth strategy! You'll learn more about Instagram's ever-changing algorithm, how to connect with your ideal audience, and how to engage with them whilst keeping everything realistic, manageable, and authentic!
Scared to hit that 'go live' button on Instagram? I'll help you overcome your fears and utilise Instagram live.
Without the tools and lessons I gained through InstaGrowth, I would have had no idea where to start. I now feel confident about the style, purpose and theme of our Instagram account and really appreciated the personal feedback I received not only from Zoe, but also others doing the course on the Facebook page.
This course made one of the many intimidating tasks of launching a business become much more achievable. I look forward to learning more from Zoe Linda and seeing our little business grow." - Niki of Boutique Bike Tours
you got it, pal!
Along with the online course, I've also created a printable course workbook with every thing you learn in the course. Let me reiterate that. It's not just worksheets and checklists - it's every 👏 single 👏 thing 👏 you learn in the course.
The 80+ page printable course workbook contains every lesson, as well as every worksheet and guide included in Instagrowth.
Take the time out of searching for your own hashtags with with my easy-to-use database including 2,000+ handpicked hashtags across 30 different categories! You'll also get access to my Guide to Hashtags and a video tutorial on how best to use the database. Click here to learn more about it!
This isn't just a course you take on your own. No, siree! Instagrowth has it's very own private Facebook group where you can get feedback, ask for support, gain accountability, and more! You'll also get direct access to me when you most need it! We're ready to welcome you with open arms!
Eager to jump into Instagrowth but worried you won't have the time to do #AllTheThings? We've got you covered. Abbi from Successful Freelance Mom jumps into the course to teach you all about how to make the most of your week. Abbi also gives you the tools you need to conduct your own time audit!
take the first step towards insta-success
So I started an entirely new account for my newest blog when I went through Modules 0-2. I created a posting schedule, set up Planoly and created Canva templates for each day of the week.
Three weeks later and I have nearly 200 followers and am starting to see clicks from my posts to my website. I feel I understand Instagram better simply down to Zoe's easy to follow course. And I haven't even finished it yet!" - Angela of The Blogging Blog
I had been on Instagram for some time but wasn't engaged with the platform and had really lost direction. This course helped me get more focused in my posting strategy, tighten up my bio and start connecting with a lot more people.
The modules are easy to follow and full of useful information. The recommended tools and links help you find the best way to make Instagram work for you and cut down on those baffling "Where to start?!" thoughts.
Finally, the "Growth strategy timetables" were the ultimate gift. I've downloaded them and really envisage these will help me build on the work I did during the course and help me grow my Instagram presence even further without feeling overwhelmed. This course was definitely worth both the time and money - I certainly recommend it!" - Donna of Donna Brown